Your website should be usable everywhere. Northlight Advertising designs all new websites to look and work correctly on mobile devices from the Apple, Android, and Windows worlds. We use standards compliant code to ensure that our websites deliver the best user experience today and will remain relevant for the foreseeable future.
Website Content Management
A content management system is crucial for any organization looking to update and expand it’s own website. A CMS abstracts away the need to understand complex markup by providing an interface for editing your website pages, images, blog posts, galleries, forms, and much more. Northlight Advertsing recommends but is not limited to the following CM systems: WordPress, Joomla, Concrete5, Squarespace, Wix, and Bolt. A well chosen CMS framework will greatly simplify your relationship to your website.
A well written and keyword rich product page can mean the difference between user conversion and a sales loss. Don’t lose business due to sloppy writing. Northlight Advertising employs a diverse set of copy writers to speak to your audience in an eloquent manner.
Visitors to your websites will be the automated search engine spiders who have come to index your content. Northlight Advertising follows SEO best practices to be sure they are being fed correctly, the first time.
HTML5 & CSS3 Compliant
Recent years have seen the rise of new standards adoption for the web – HTML 5 and CSS 3 herald a renaissance for the web. Northlight Advertising uses these fledgling standards in the most effective manner possible.
What path do your visitors take upon encountering your small business website?
Northlight Advertising uses data (see: Website Analytics) to decide subsequent design tweaks to your website. We use Funnels and Goals to ensure users are seeing the correct call to action forms and points of contact.